Monthly LTV Numbers Analysis
In the Journey Dashboard, do these:
- Select a 30 day date range to analyze how new customers converted into backend buyers
- Use product and funnel breakdowns to see these stats in more detail
- Optional - Select previous months to analyze the backend buying behavior of customers acquired in that month
- Optional - Extend the date range to the last 90 days to analyze longer-term trends
- Next step: Assess how well new customers are being converted into returning customers. Monitor this over time to track the effectiveness of your backend marketing efforts.
In the Analysis Page, do these:
- Analyze customer lifetime value
- Use filters and breakdowns to refine the analysis for whatever’s important to you
- Optional - Select previous months to analyze the LTV of customers acquired in that month
- Optional - Extend the date range to the last 90 days to analyze longer-term trends
- Next step: Use the LTV data to adjust CPA targets for paid acquisition channels and track the effectiveness of your backend marketing efforts. Use this to identify the highest and lowest quality sales channels to identify where spend can be scaled up or down.
- Sales channels could be traffic channels, funnels, products, etc. that you’re sending your customers to.
In the Path Analysis Page, do these:
- Analyze the customer journey or journeys that you’re actively focusing on
- E.g. If you’re focused on the acquiring customers through one particular platform, funnel, product, traffic source (UTM value), or affiliate, perform a Path Analysis on that
- If you have multiple areas of focus, perform path analysis for each
- For each path analysis, remember that you can break down the backend for detailed insights into what is being purchased and when. (Using a product backend breakdown is usually the easiest way to do this.)
- Next step: Use the backend sales data to figure out what your customers are buying next after they’ve bought the first product. Use this information to refine and optimize your customer journey and identify areas of opportunity.
In the People Page, do these:
- Identify your most valuable customers
- Use the Customer Page to filter your customers based on LTV
- Export your highest LTV customers then upload it into your ad platforms to create up-to-date lookalike audiences and to your email platforms for list segmentation.
- We recommend setting your LTV as high as possible while still maintaining a size of ~1,000 customers for your csv export
- Next step: Use these lookalike audiences and list segments to improve the effectiveness of your marketing.