Guide to UTM Tracking
Place the code below in the "URL Parameters" field under "Tracking" at the ad level:
Facebook Tracking Template
utm_source=facebook_paid&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}
Place the code below in the "Ad URL Options" field at the "Ads & extensions" level:
YouTube Tracking Template
utm_source=youtube_paid&utm_medium={adgroupid}&utm_campaign={campaignid}&utm_content={creative}
Sources:
There are 5 UTM tags with a hierarchy (as defined by Google’s Campaign URL Builder). They are:
- Campaign Source (utm_source) – Identifies the source of the traffic (search engine, newsletter, facebook, etc.)
- Values: search, newsletter, facebook, instagram, youtube, email, linkedin, twitter
- Campaign Medium (utm_medium) – Identifies the medium which is sending the traffic (email, blog post, podcast, social, retargeting, etc.)
- Values: email, blog post, podcast, social, retargeting
- Campaign Name (utm_campaign) – Used to identify a particular campaign being run (an email campaign sequence, or a Facebook ad campaign)
- Used to group links into an overall campaign. Name of a promotion (ie. indoctrination, chistmas_sale)
- Campaign Term (utm_term) – Identifies any keyword terms used to refer to the traffic. Used mainly in pay-per-click ads where you’re bidding on keywords.
- Only relevant when source = search
- Campaign Content (utm_content) – Used to differentiate different ads which point to the same URL.
- Determined by nature of content in order to tell links apart that go to the same page
- Values: email1, email2, education, funny, entertainment, crazy_jump
- utm_source
- email, paid_email
- utm_medium
- broadcast, sequence or followup, cpa, cpm
- email_broadcast, email_sequence, email_cpa, email_cpm
- utm_campaign
- [product_name], [sequence_name]
- examples: 30_day_challenge, quiz_followup
- utm_content
- broadcast_20200615, quiz_followup_1, quiz_followup_2