# Guide to UTM Tracking

## Facebook Tracking Template

[Specifications for Facebook URL Parameters](https://www.facebook.com/business/help/2360940870872492) 

[About Facebook URL Parameters](https://www.facebook.com/business/help/1016122818401732)

**Place the code below in the "URL Parameters" field under "Tracking" at the ad level:**

{% code title="Facebook Tracking Template" overflow="wrap" %}

```
utm_source=facebook_paid&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}
```

{% endcode %}

## YouTube Tracking Template

[Set up tracking with ValueTrack parameters - Google Ads Help](https://support.google.com/google-ads/answer/6305348?hl=en)\
\&#xNAN;*(see **Instructions** section)*

**Place the code below in the "Ad URL Options" field at the "Ads & extensions" level:**

{% code title="YouTube Tracking Template" overflow="wrap" %}

```
utm_source=youtube_paid&utm_medium={adgroupid}&utm_campaign={campaignid}&utm_content={creative}
```

{% endcode %}

## UTM Link Builder Spreadsheet

[LTV UTM Builder (make a copy to edit)](https://docs.google.com/spreadsheets/d/1YC-fMYV1UANbx7-Re9M1A1Wa9zwwFLx-RKEjVbwtnQc/edit?usp=sharing)

## UTM Information

Sources:

* [Google UTM Builder ](https://ga-dev-tools.appspot.com/campaign-url-builder/)
* [UTM Parameters In Plain English: How To Expertly Track Which Traffic Sources Are Actually Converting](https://www.blogmarketingacademy.com/utm-parameters-in-plain-english-how-to-expertly-track-which-traffic-sources-are-actually-converting/)

There are 5 UTM tags with a hierarchy (as defined by Google’s Campaign URL Builder). They are: 

* **Campaign Source (utm\_source)** – Identifies the source of the traffic (search engine, newsletter, facebook, etc.) 
  * Values: search, newsletter, facebook, instagram, youtube, email, linkedin, twitter 
* **Campaign Medium (utm\_medium)** – Identifies the medium which is sending the traffic (email, blog post, podcast, social, retargeting, etc.) 
  * Values: email, blog post, podcast, social, retargeting 
* **Campaign Name (utm\_campaign)** – Used to identify a particular campaign being run (an email campaign sequence, or a Facebook ad campaign) 
  * Used to group links into an overall campaign. Name of a promotion (ie. indoctrination, chistmas\_sale) 
* **Campaign Term (utm\_term)** – Identifies any keyword terms used to refer to the traffic. Used mainly in pay-per-click ads where you’re bidding on keywords. 
  * Only relevant when source = search 
* **Campaign Content (utm\_content)** – Used to differentiate different ads which point to the same URL. 
  * Determined by nature of content in order to tell links apart that go to the same page 
  * Values: email1, email2, education, funny, entertainment, crazy\_jump

## Recommended Email Tracking Strategy Example

* utm\_source 
  * email, paid\_email
* utm\_medium 
  * broadcast, sequence or followup, cpa, cpm 
  * email\_broadcast, email\_sequence, email\_cpa, email\_cpm
* utm\_campaign 
  * \[product\_name], \[sequence\_name] 
  * examples: 30\_day\_challenge, quiz\_followup
* utm\_content 
  * broadcast\_20200615, quiz\_followup\_1, quiz\_followup\_2


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