Top 5 products and/or funnels with the highest revenues
Analysis Page highlights
LTV of top products or funnels that bring in the most number of customers
LTV of products or funnels or traffic channels that you want to focus on
How number of customers alive affects the accuracy or significance of LTV on the graph
How LTV Gain column gives meaning to the “hotness” of your product or funnel or traffic channel
How long it takes for a customer to come back and buy, on average
Build a customer journey based on products sold, traffic channels by which they’re sold, funnels on which they’re sold
For subscriptions, what is your retention rate? Any other purchases made on top of the subscription to help boost LTV? Can we create demand for other products, maybe they already exist within the subscription that we can sell separately if subscription is too much to consume?
Identify the top 10% of customers based on LTV, number of orders, etc.
Identify 30th-70th percentile of customers and figure out how to market to those people
Export and upload to create lookalike audiences in your ad platforms