Insights Call Summary

Main Takeaways:

1. How to use the daily dashboard

   1. Comparing important time periods for reports

2. Journey Dashboard highlights

   1. Frontend to backend conversion rate

   2. Increase in backend revenue

   3. Top 5 products and/or funnels with the highest revenues

3. Analysis Page highlights

   1. LTV of top products or funnels that bring in the most number of customers

   2. LTV of products or funnels or traffic channels that you want to focus on

   3. How number of customers alive affects the accuracy or significance of LTV on the graph

4. Path Analysis

   1. How LTV Gain column gives meaning to the “hotness” of your product or funnel or traffic channel

   2. How long it takes for a customer to come back and buy, on average

   3. Build a customer journey based on products sold, traffic channels by which they’re sold, funnels on which they’re sold

   4. For subscriptions, what is your retention rate? Any other purchases made on top of the subscription to help boost LTV? Can we create demand for other products, maybe they already exist within the subscription that we can sell separately if subscription is too much to consume?

5. Customer/Payment Tab

   1. Identify the top 10% of customers based on LTV, number of orders, etc.

   2. Identify 30th-70th percentile of customers and figure out how to market to those people

   3. Export and upload to create lookalike audiences in your ad platforms